Changing Email Software Provider: the opportunities and challenges
ID: 9d44cf7b-3b0b-5bd6-a303-19be25c70ede
STIX ID: report--9d44cf7b-3b0b-5bd6-a303-19be25c70ede
Feed Name: The Spamhaus Project
This excerpt explains two legitimate reasons to change an Email Service Provider—outgrowing the provider's capabilities (e.g., needing marketing automation) and compliance or network management shortcomings—and advises that switching ESPs will not fix deliverability problems, recommending senders improve their sending practices instead.
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