Unravelling the myths of spamtraps clicking links

Executive Summary: This article explains how spamtraps affect email deliverability and engagement metrics, clarifies three spamtrap types (typo, recycled, pristine), and argues that spamtraps signal poor list hygiene rather than being the root problem. It recommends confirmed opt-in (COI), list validation, permission passes, and adherence to deliverability basics to improve sender reputation and reduce spamtrap hits.