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Web3 Celebrity Endorsements Analysis

ID: 4313c5ad-da2b-5ffd-975b-773fa9c5c632

STIX ID: report--4313c5ad-da2b-5ffd-975b-773fa9c5c632

Feed Name: CertiK Blog

Date Published: 2022-10-03

Date Updated: 2026-06-11

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This report examines the role of celebrity endorsements in inflating NFT and crypto token values, details regulatory scrutiny and enforcement by the SEC and FTC (including fines and lawsuits such as the Kim Kardashian/EthereumMax case), catalogs celebrities frequently involved in NFT promotions and estimated on‑chain holdings, and discusses shilling, pump‑and‑dump risks, watchdog actions, and the need for due diligence when investing in celebrity‑backed digital assets.

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