What NEAR's Focus on Usability Means for the Web3 Ecosystem

This article explains NEAR Protocol’s push to improve web3 usability—highlighting developer-friendly language support (Rust and JavaScript), human-readable accounts, hosted wallets, and a progressive security model—and recommends CertiK’s NEAR-focused security services (smart-contract audits, KYC, bug bounty program, and on-chain analytics) to help projects secure their deployments. It is an informational overview and vendor-recommendation piece, not a technical incident or threat report.