Proofpoint Boosts Deal Protection, Profitability With Launch Of New Partner Program

Proofpoint unveiled an updated Partner Network aimed at driving platform consolidation and boosting partner profitability through stronger deal registration protections, incumbency safeguards, and expanded rebates/incentives, with Optiv citing $1B in cumulative sales momentum. The company emphasized the program is separate from its $1.8B Hornetsecurity acquisition focused on MSP opportunities and noted its acquisition of Acuvity to enhance AI security and governance capabilities, including visibility and controls for AI agents alongside its email and data security offerings.