Supreme Court to hear Facebook pixel tracking case
ID: 37144e72-f60c-57ec-9cf9-ea9f90755448
STIX ID: report--37144e72-f60c-57ec-9cf9-ea9f90755448
Feed Name: The Record from Recorded Future News
The Supreme Court will hear Salazar v. Paramount Global, a case alleging that Paramount’s use of a Facebook tracking pixel on 247Sports.com violated the Video Privacy Protection Act by sharing a user’s video-viewing data with Facebook for targeted advertising. After the Sixth Circuit found the plaintiff was not a VPPA “consumer” because he only subscribed to a newsletter, the Court will consider how broadly the VPPA applies to modern digital platforms.
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