States with laws requiring data brokers to register are ramping up enforcement

California fined data broker Key Marketing Advantage (KMA) $55,800 for failing to register as part of a broader enforcement sweep, while Texas warned 16 brokers—including LoopMe and RocketReach—about illegal non-registration and launched an investigation into Complete Mailing Lists’ claim it sells mostly public data; company representatives offered differing views on compliance as privacy advocates emphasized registries as key oversight tools.