FTC settles with facial recognition technology company for deceptive marketing

The FTC announced an enforcement action against IntelliVision Technologies for falsely claiming its facial recognition software was highly accurate, free of gender and racial bias, and immune to spoofing, while misrepresenting training data scale; a proposed settlement bars deceptive performance claims and mandates comprehensive testing for future assertions, with a note that this is only the agency’s second facial recognition case following the RiteAid action.