Data broker prepares a new driver-related product as another continues to draw scrutiny
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LexisNexis Risk Solutions is preparing a Lead Generation product that uses near real-time driving data to help insurers target prospective customers, expanding on its Telematics OnDemand offering that aggregates connected-car behavior. The move has drawn criticism from privacy advocates and comes amid regulatory scrutiny: Texas’ attorney general and the California Privacy Protection Agency are investigating automakers’ data practices, and the FTC has warned the car industry about illegal data collection and sharing. Logos for Mitsubishi, Kia, and Subaru appear among LexisNexis’ telematics exchange partners as pressure mounts over the collection and sale of detailed driving behavior.
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