Texas sues 5 smart TV manufacturers over data collection practices

Texas Attorney General Ken Paxton filed lawsuits against Sony, Samsung, LG, Hisense, and TCL, alleging their smart TVs employ automated content recognition (ACR) to covertly capture, infer, and monetize consumers’ viewing behavior and sensitive attributes without clear consent, violating Texas law. Citing prior enforcement against Vizio and risks from data combination and offline capture, the suits highlight concerns over profiling, targeted advertising, and potential data harvesting, including geopolitical concerns tied to Chinese manufacturers.