FTC bans data broker Kochava from selling sensitive location info

The FTC reached a proposed settlement with data broker Kochava and its subsidiary over allegations the company unlawfully obtained and sold consumers' sensitive data—including nearly real-time geolocation accurate to 10 meters, device IDs, app usage, and income information—without consent. The settlement (which imposes no monetary fine) requires Kochava to stop sharing sensitive location data, implement a sensitive-location cataloging program, create supplier-assessment and consent-verification processes, provide consumer notice and deletion/opt-out mechanisms, and report violations to the FTC.