Ford seeks patent for tech that listens to driver conversations to serve ads

Ford filed a patent application for an “in-vehicle advertisement presentation” system that tailors ads by monitoring in-car conversations, location, driving context, and historical user data, potentially integrating third-party app data, but without detailing data protection measures. The report also cites earlier controversial Ford patents concerning assisting police with speed enforcement and enabling vehicles to self-repossess, alongside Ford’s statement that patent filings do not necessarily reflect product plans.