Google Now Allows Users to Change Your @gmail.com Email Address

**Executive Summary:** Google has begun rolling out a feature that allows users with @gmail.com addresses to change their primary email while retaining all data, purchases, and history; the previous address is converted into an alias so both addresses continue to receive mail. The change includes guardrails (a 12-month restriction on creating another new @gmail.com for the same account and the ability to revert), may require re-authentication with third-party services, and is being released gradually with managed accounts typically excluded.