Instagram, Facebook, and WhatsApp to Test New Premium Subscriptions

Meta plans to introduce paid subscription tiers across Instagram, Facebook, and WhatsApp featuring AI-driven tools powered by its Manus agent, offering app-specific perks like advanced creative tools, productivity features, and enhanced messaging capabilities, with pricing possibly starting at $5–10 per month. Testing is expected in the coming months, with flexibility in bundles, stronger user controls over data sharing, Llama-based training, and EU AI Act compliance, and a broader rollout targeted by mid-2026. Analysts see significant revenue potential but note risks including user pushback, AI hallucinations, and antitrust concerns.