NCSC taps influencers to make 2FA go viral

The UK NCSC is partnering with social media influencers to promote two-factor authentication (2FA) to the public as part of the government-backed Stop! Think Fraud campaign. Humorous and informational videos from creators like thesquidvids, edjonesuk, and millennialmoneyuk aim to increase 2FA adoption and improve cyber resilience, marking NCSC’s second influencer effort after a previous push around holiday scams, in collaboration with agencies such as Action Fraud and the NCA.