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How do you lot feel about Pay or say OK to ads model, asks ICO

ID: 5d0c3a75-5558-5621-b975-8b820b0f1bce

STIX ID: report--5d0c3a75-5558-5621-b975-8b820b0f1bce

Feed Name: The Register (Security)

Date Published: 2024-03-11

Date Updated: 2026-04-26

Author: Richard Speed

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The UK ICO has launched a consultation on “consent or pay” business models, seeking views on how such approaches align with data protection law and GDPR principles. It highlights four key considerations—how fees are calculated, whether paid and ad-funded services are equivalent, the balance of power affecting freely given consent, and privacy by design/transparency—and clarifies this is not confirmation of legal compliance. Feedback is invited until April 17, 2024.

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