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Majority of Americans now use ad blockers

ID: 5d557d7b-161f-5ea2-b73b-12266bcee0b7

STIX ID: report--5d557d7b-161f-5ea2-b73b-12266bcee0b7

Feed Name: The Register (Security)

Date Published: 2024-03-27

Date Updated: 2026-04-26

Author: Thomas Claburn

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A Censuswide survey for Ghostery finds that 52% of Americans use ad blockers (up from 34% in 2022), with higher adoption among experienced advertisers (66%), programmers (72%), and cybersecurity professionals (76%), primarily to protect privacy and improve performance. Respondents express greater distrust toward major data-collecting platforms—especially TikTok, Meta, and X/Twitter—while still showing notable trust in Google, and the article underscores widespread underappreciation of third-party tracking across the web.

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