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Google's Privacy Sandbox more like a privacy mirage, campaigners claim

ID: 6fac53b1-4f58-596a-85d7-61176d5b304b

STIX ID: report--6fac53b1-4f58-596a-85d7-61176d5b304b

Feed Name: The Register (Security)

Date Published: 2024-06-13

Date Updated: 2026-04-26

Author: Richard Speed

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Privacy advocacy group noyb filed a GDPR complaint alleging Google misled Chrome users into consenting to first-party ad tracking through the Privacy Sandbox’s "ad privacy" prompt, arguing consent was not informed. Google defends the Privacy Sandbox as a privacy-enhancing alternative to third-party cookies, amid separate UK CMA concerns and Google’s delay of third-party cookie deprecation to early 2025.

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