Best Buy and Geek Squad were most impersonated orgs by scammers in 2023

FTC data for 2023 shows scammers most often impersonated Best Buy/Geek Squad, Amazon, and PayPal by report volume, while Microsoft impersonation produced the highest losses (~$60M); phone and email remain common contact vectors, social media's share and costs are rising, and scammers favor crypto/bank transfers for investment frauds and gift cards for others; the FTC advises verifying contacts and avoiding requests for crypto, gift cards, or single mandated payment methods.