Meta's pay-or-consent model under fire from EU consumer group

The European Consumer Organisation (BEUC) has filed a complaint urging EU authorities to investigate Meta’s EU “pay-or-consent” model, alleging it uses confusing design that nudges users toward behavioral ads and may violate the DMA; Meta counters that its recent changes—such as lowering the no-ads subscription price and allowing fewer personalized ads—exceed legal requirements. The dispute centers on whether Meta’s revisions are merely cosmetic and if users are genuinely offered a fair choice, with BEUC calling for swift regulatory action.