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Who’s watching you the closest online? Google, duh

ID: cebf0049-4b4f-5237-b48e-0667c2e3f12a

STIX ID: report--cebf0049-4b4f-5237-b48e-0667c2e3f12a

Feed Name: The Register (Security)

Date Published: 2024-09-24

Date Updated: 2026-04-26

Author: Jessica Lyons

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Kaspersky’s 2023–2024 Do Not Track telemetry recorded about 38.7 billion tracker blocks and finds Google’s Display & Video 360, Analytics, AdSense, and YouTube Analytics as the most prevalent tracking systems worldwide, with notable regional shares (e.g., DV360 leading in South and East Asia and lower shares in the CIS). The report also highlights YouTube Analytics’ broad presence, regional variations for Google Analytics, the first-time appearance of New Relic across all regions, and Microsoft trackers’ smaller but widespread footprint.

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