FTC scolds two data brokers for allegedly selling your location to the meter

The FTC reached settlements with data brokers Gravy Analytics and Mobilewalla for allegedly selling precise, inadequately anonymized location data without proper consent, requiring deletion of improperly collected data, restrictions on sharing data tied to sensitive locations, and stronger privacy controls; concurrently, the CFPB proposed rules to treat data brokers as consumer reporting agencies to limit the sale of sensitive information, reflecting bipartisan privacy enforcement momentum and noting recent risks such as a separate S3 data exposure.