Brits hate how big tech handles their data, but can't be bothered to do much about it

A UK DSIT survey of roughly 5,000 respondents finds most Brits are dissatisfied with big tech’s handling of personal data but take limited action: about 60% reject optional cookies, ~50% delete cookies, 44% change privacy settings, ~32% read T&Cs, ~20% abandon a service, and ~17% do nothing. Reasons for inaction differ by age—older users often don’t know how to control their data, while younger users cite time/effort or satisfaction with current security—underscoring persistent apathy and awareness gaps despite extensive public discourse on privacy and cyber incidents.