Yahoo<i>!</i> Japan to waive $189 million ad revenue after detecting fraudulent clicks
ID: fb41e7db-c645-5d02-994a-4228900d67c5
STIX ID: report--fb41e7db-c645-5d02-994a-4228900d67c5
Feed Name: The Register (Security)
LY Corporation, parent of Yahoo Japan and LINE, disclosed in its 2023 transparency report that about 96 million ad materials were unapproved and roughly ¥30.2 billion (~$189M) in ad spend was deemed invalid clicks, which will be waived for advertisers; while ad fraud remains a concern, the company notes improving ad quality with a significant drop in unapproved materials compared to 2022.
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