Why the web-hosting industry needs a trust seal

The document announces the Secure Hosting Alliance (SHA) Trust Seal, a certification intended to make hosting providers’ security and accountability commitments verifiable in the face of escalating AI-enabled threats and large-scale attacks (e.g., record DDoS events). By defining clear, auditable standards and partnering with groups like M3AAWG and APWG, the seal aims to create consistent expectations for transparency, incident response, and lawful handling of requests, elevating trust across critical internet infrastructure.