Here’s how the FTC plans to enforce the Take It Down Act

The FTC will begin enforcing the Take It Down Act on May 19, requiring websites and online services to remove nonconsensual deepfake or intimate imagery within 48 hours of a victim's notice or face investigations and civil penalties (up to $53,088 per violation). The agency has advised companies to provide clear reporting channels, allow reports from non-accounts, implement hashing to prevent reposting, and coordinate with nonprofits; experts warn enforcement will strain resources and may incentivize over-removal of reported content.