White House launches cybersecurity label program for consumers

### Executive Summary The White House announced the U.S. Cyber Trust Mark, a voluntary cybersecurity label for consumer-connected devices designed to give shoppers a clear security assurance and to incentivize manufacturers to meet NIST-derived standards; the FCC provisionally accredited administrators (including UL Solutions), major retailers like Best Buy and Amazon will participate, and the program will expand to enterprise devices with government procurement of labeled products required beginning in 2027.