Hundreds of registered data brokers ignore user requests around personal data

A UC Irvine study contacted 543 California-registered data brokers under the CCPA and found 40% provided no response; responders exhibited highly inconsistent and burdensome data-access and opt-out procedures. The report emphasizes that varied identity-verification requirements and process friction create a ‘‘privacy paradox’’—forcing consumers to reveal more personal information to exercise privacy rights—and urges stronger enforcement, clearer guidance, and standardized compliance checks by regulators.