Three states team up in investigative sweep of companies flouting data opt-out laws

California, Connecticut, and Colorado launched a joint enforcement sweep to ensure businesses comply with consumer data opt-out laws and honor Global Privacy Control signals, signaling increased scrutiny of data brokers and advertisers. Officials cite past CCPA actions, including a $1.2M fine against Sephora, and note the effort is part of a broader, bipartisan multi-state initiative to harmonize and enforce privacy protections across state lines.