10 Ways to Improve Your IP Reputation

**Executive summary:** This article provides ten practical recommendations to improve IP reputation and email deliverability, including separating marketing and transactional email servers, warming dedicated IPs, scanning and removing malware infections to avoid botnet abuse, implementing proxy policies and authentication, deploying web application firewalls, monitoring for command-and-control connections (including using honeypots), reviewing subdomains for isolated reputation issues, and using SSL/TLS certificates; it concludes by promoting SecurityScorecard's continuous IP reputation and malware exposure monitoring capabilities.