What Is PII? How to Protect Personally Identifiable Information in 2025
ID: e3e6c3f2-276e-5c31-88a1-69f39382b3a9
STIX ID: report--e3e6c3f2-276e-5c31-88a1-69f39382b3a9
Feed Name: SecurityScorecard Blog
### Executive Summary This guidance defines PII in the 2025 context, highlights evolving threats (AI-enabled scraping, deepfakes, insider and third‑party breaches, IoT tracking), surveys relevant regulations (GDPR, CPRA, NIST, ISO/IEC 27701), and recommends multilayered protections—including data classification, encryption, least privilege, DLP, zero trust, incident response, and vendor risk management—to reduce exposure and improve organizational resilience.
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