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Pure Incubation (DemandScience) Breach (Incident)

ID: ca8590c5-1f93-540e-9e0a-c4c252891305

STIX ID: report--ca8590c5-1f93-540e-9e0a-c4c252891305

Feed Name: Wiz Cloud Threat Landscape

Threat Score
70/100

Date Published: 2024-02-28

Date Updated: 2026-05-01

Author: [email protected] (Wiz Threat Research)

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Pure Incubation (later DemandScience) experienced a data breach attributed to an actor named KryptonZambie who posted/sold a database on Breach Forums; two tables containing potential members and contacts were exposed, leaking millions of personally identifiable records including names, physical addresses, email addresses, job titles, company details, LinkedIn URLs, encrypted passwords, and other identifiers, which raises the risk of social engineering and fraudulent activity for affected individuals.

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