Apple Fined $162 Million by France Authorities for Mobile Ad Market Domination

French antitrust regulators fined Apple €150 million for abusing market dominance through its App Tracking Transparency (ATT) tool, judging its implementation “neither necessary nor proportionate” to stated privacy aims and harmful to smaller publishers and advertisers. Apple expressed disappointment but noted no mandated changes to ATT, while parallel investigations in Germany, Italy, Poland, and Romania may influence future compliance. The decision, welcomed by advertising associations, reflects broader EU scrutiny of Big Tech and the tension between privacy initiatives and competition policy.