Automated Bots Overtake Human Users in Global Internet Traffic for the First Time

The report summarizes industry data showing automated bots now generate the majority of global web requests—driven by AI agents and crawlers—with significant growth in AI-driven traffic and concerns that about 37% of bot traffic is malicious (e.g., credential stuffing, scraping, DDoS); it outlines impacts on analytics and emerging defensive/cost models such as pay-to-crawl.