Google, Microsoft, Meta Accused of Tracking Users Even After Privacy Opt-Out
ID: 64ef4e7d-0343-534b-8724-aab7e292b3e1
STIX ID: report--64ef4e7d-0343-534b-8724-aab7e292b3e1
Feed Name: GBHackers
A webXray audit found widespread failure by major ad platforms (Google, Microsoft, Meta) and Consent Management Platforms to honor Global Privacy Control opt-outs, with high rates of advertising cookies being set despite user opt-outs; the report quantifies opt-out failure rates, identifies simple technical fixes, and estimates up to $5.8 billion in potential CCPA liability for affected sites.
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