“Siri Data Stays Private, Not Used for Ads,” Apple Says

Apple emphasizes its privacy-by-design approach for Siri, stating that requests are processed primarily on-device, data is not used for advertising or sold, and audio retention is opt-in. The company highlights Private Cloud Compute to extend privacy protections for advanced features while limiting server-side exposure, and notes a $95 million settlement related to alleged Siri privacy issues. The announcement underscores Apple’s transparency efforts and positions these measures as a potential industry benchmark for digital assistant data handling.