New AI-Generated ‘TikDocs’ Exploits Trust in the Medical Profession to Drive Sales

ESET researchers detail a growing campaign of AI-generated deepfake avatars on TikTok and Instagram impersonating doctors to promote unverified supplements and treatments, including a purported Ozempic alternative. The report outlines how scammers exploit trust in medical authority, cites examples across Latin America and the UK, and provides detection tips (e.g., lip-sync mismatches, robotic voices, hyperbolic claims) alongside calls for platform enforcement, legislative transparency measures, AI-detection tooling, and public digital literacy to reduce harm and misinformation.