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The top phishing keywords in the last 10k+ malicious emails we investigated

ID: b3ebc0d0-7ff3-50da-be63-595f8470159c

STIX ID: report--b3ebc0d0-7ff3-50da-be63-595f8470159c

Feed Name: Expel Blog

Date Published: 2021-09-08

Date Updated: 2026-04-27

Author: Ray Pugh; Simon Wong

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This report summarizes an analysis of the top subject-line keywords observed across 10,000 malicious/phishing emails—highlighting terms like "Invoice", "New", "Message", "Required", "File", "Document", "Verification", "eFax" and voicemail-related cues—that attackers use to blend in with legitimate business traffic and create urgency to prompt action. It includes example subject lines, explanations of attacker intent, and prioritized mitigations (phish-resistant MFA, phishing education and testing, disabling legacy protocols, and conditional access) to reduce successful credential-harvesting and BEC incidents.

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