Why Expel doesn’t do R&D

This Expel blog advocates replacing traditional “R&D” with a company-wide, transparent innovation model, detailing a structured experimentation pipeline (from idea scrub to GA), weekly experiment reviews, rotating facilitation, and early engagement with internal and external customers. It emphasizes cultural tenets such as celebrating failure, over-communicating status, and pairing researchers with engineers to ensure prioritized, production-ready outcomes, and offers practical steps to avoid siloed work and sustain a healthy, diverse innovation backlog.