JUICYJAM: How Thai Authorities Use Online Doxxing to Suppress Dissent

**Executive Summary:** JUICYJAM is a coordinated, state-linked social media doxxing and harassment campaign (active since at least August 2020) that used an inauthentic persona across X, Facebook and other platforms to publish private information on Thai pro-democracy activists; a March 2025 leak of military and police documents ties the operation to a joint “Cyber Team” within the Royal Thai Armed Forces and/or Royal Thai Police, and the campaign shows real-world impact including arrests, assaults, and judicial harassment while exposing platform policy and enforcement failures.