New SEC Cyber Rules Incentivize Proactive Security Measures

**Executive summary:** The article explains the SEC’s finalized rule requiring U.S. public companies to disclose material cybersecurity incidents within four business days and to provide annual disclosures on cybersecurity risk management and board oversight; it highlights the financial and reputational costs of breaches, argues prevention is cost-effective, and promotes HackerOne’s bounty, challenge, and advisory services to help organizations find and fix vulnerabilities before incidents occur.