Analysis Finds Blurry Lines Between Rovio, Advertisers

Executive summary: FireEye's analysis found that Rovio's Angry Birds mobile apps collect and aggregate a wide range of personal data (emails, DOB, device info, location, names when provided) and share it with third-party ad networks and cloud data aggregators (e.g., Burstly, Jumptap, Millennial Media). The report highlights blurred boundaries between Rovio and its ad partners, potential resale of user profiles per Rovio's privacy policy, and concerns that such ad-network data flows could be exploited for surveillance by intelligence agencies.