Opinion: The Data Breach Fatigue Fallacy

This Experian commentary by Michael Bruemmer argues companies should not be complacent about data breaches, dispels the myth of consumer ‘breach fatigue,’ and recommends best practices for post‑breach response—timely and tailored notifications, clear guidance for affected customers, dedicated incident webpages, FAQs and call centers, and offering credit monitoring and identity protection—to preserve customer trust and mitigate reputational damage.