McKinsey: Consumers Want Connected Cars – And Fear Them, Too

The McKinsey-backed article summarizes a survey of 2,000 new-car buyers across Brazil, China, Germany, and the U.S., finding that while connectivity is becoming an important selling point, significant fears about hacking and privacy (e.g., 37% would not consider a connected car; higher percentages in Germany and Brazil fear vehicle hacking) could limit adoption and reduce willingness to pay for connected features.