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No IoT Adoption? Security and Privacy Fears may be the Reason

ID: a9096a32-e678-562f-9b34-6b04b1a41314

STIX ID: report--a9096a32-e678-562f-9b34-6b04b1a41314

Feed Name: Security Ledger

Date Published: 2015-01-06

Date Updated: 2026-05-05

Author: Paul Roberts

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The article reports on an Affinnova/Nielsen-backed survey (highlighted in Adweek and The Security Ledger) finding that consumer worries about data privacy, security, and reliability are major barriers to mainstream IoT adoption—53% feared data sharing, 51% feared hacking, and 41% worried smart devices might take unwanted actions.

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