The “Synthetic TikTok” Arrives: Meta Spins Out “Vibes” as a Dedicated Home for AI Video Slop

Meta is reportedly developing “Vibes,” a standalone app spun out of Meta AI to generate vertical short-form videos from text prompts, intended to create a focused ecosystem and supply content to Facebook and Instagram. Positioned as a strategic response to OpenAI’s Sora and its partnerships, the move reflects broader industry trends to make AI content creation a social, entertainment-driven experience, with expectations of increased low-cost, high-engagement AI content and potential licensing of celebrity likenesses.