OpenAI’s Big Ad Gamble: Why ChatGPT Ads Cost 3x More Than Meta With Way Less Data

OpenAI will introduce ads in ChatGPT for free and Go users, priced around $60 CPM due to high-intent queries, with initial reporting limited to impressions and clicks. The company pledges not to sell user data, not to use sensitive data for targeting, and to maintain stronger privacy protections than competitors; ads will be suppressed for users inferred to be under 18. Rollout is expected in the coming weeks, with ad display contingent on the relevance of user queries to advertisers’ strategies.