Meta Seller App Brings Pro Tools and Meta AI to Marketplace

Meta has launched Seller, a standalone app for Facebook Marketplace that streamlines storefront management for sellers by using Meta AI for automated listing generation from photos, bulk uploads, a unified product-specific inbox, a to-do dashboard, inventory management, analytics, and full sync with Marketplace; the launch (US first, iOS/Android) signals a shift toward more professional e-commerce on the platform and includes identity verification features to deter fraud.