Tim Cook’s “Big Week”: Apple Prepares to Unleash M5 MacBooks and the Disruptive iPhone 17e

**Executive summary:** Apple is widely expected to announce a sequence of spring hardware updates, including M5-equipped 14-inch and 16-inch MacBook Pro models, an M5 MacBook Air, a colorful and lower-cost entry-level MacBook likely using A-series silicon, the budget iPhone 17e, and refreshed iPad models, with a special in-person event for media and creators scheduled on March 4.