The Digital Kickoff: FIFA and YouTube Join Forces for Unprecedented 2026 World Cup Streaming
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FIFA has designated YouTube as a "Preferred Platform" for the 2026 World Cup, permitting media partners to livestream the first ten minutes of each match, broadcast a limited number of full fixtures, grant selected creators unprecedented on-site access for behind-the-scenes content, and publish extensive archival match replays—complementing a prior TikTok partnership to expand digital engagement ahead of the tournament.
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